Jimmy Choo and Marc by Marc Jacobs could definitely contribute to a more sustainable or "green" environment for their company.

When New York Fashion Week kicks off at the end of January, designers will be showcasing their new green designs- but that doesn’t mean lima-bean green will be the new black.
Some of the world’s hottest names in fashion- including Marc Jacobs, Versace, Jil Sander, and Narciso Rodriguez will join no-stranger-to-the eco-scene designer Stella McCartney to participate in Earth Pledge’s FutureFashion runway show, which will feature their one-of-a-kind designs made from recyclable, sustainable, and earth-friendly materials.

This isn’t the first year for the show, which promotes renewable materials and production methods, and eco-fashion no longer means you DIY a re-purposed burlap sack into a clever (but still unfortunately hideous-looking) dress. An ever-increasing awareness of environmental issues has definitely taken root, and socially and environmentally-conscious purchasing options can now be found at all your favorite shopping locales, from your favorite ridiculously cute but shockingly overpriced neighborhood boutique store to all the major department stores.

Simply put, the term “eco-fashion” refers to stylized clothing that uses environmentally sensitive fabrics and responsible production techniques.
The nonprofit Sustainable Technology Education Project (STEP) defines eco-fashions as clothes “that take into account the environment, the health of consumers and the working conditions of people in the fashion industry.”

Clothes and accessories that meet such criteria are usually made using organic raw materials, such as cotton grown without pesticides, or re-used materials such as recycled plastic from old soda bottles. Eco-fashions don't involve the use of harmful chemicals and bleaches to color fabrics—and are made by people earning fair wages in healthy working conditions.