RESEARCHINIG COMPANY

The Jimmy Choo Company was a successful business, but had yet to reach the dizzy heights of global domination. Enter Tamara Mellon. Tamara Mellon had worked on Vogue magazine, initially as an accessories editor. Being in the fashion world, and being altogether a bit of a smart cookie, she was sufficiently on the ball to spot a gap in the market for luxury designer handmade shoes when she met Jimmy Choo in 1996.
Tamara Mellon was fortunate enough to have a very rich man as her daddy. Her father was Tommy Yeardye, who had founded Vidal Sassoon. Thanks to an investment from Tommy Yeardye, Mellon was able to invest £150,000 pounds in Choo's company to become a partner in it. As the brand became increasingly popular, Mellon saw the scope for global expansion and in 2001 she made a deal with Robert Bensoussan of Equinox Luxury Holdings to buy out Choo's interest in the company for a cool £10 million - the company at this time was valued at £21 million. Jimmy Choo himself is no longer part of the company, although he continues to design haute couture handmade shoes under licence. He has been awarded an OBE by the Queen for his services to the fashion industry. Choo's niece, Sandra Choi, still designs shoes for the company together with Mellon.
In 2004, the company was bought for £101 million by Hicks Muse, a company known for its buyouts of well known brands including Weetabix, Typhoo Tea and BT's Yellow Pages. Hicks Muse now own over 75% of the company, with Mellon and other partners retaining sizeable interests. Mellon has stayed on with the company although she doesn't need to work to survive - her original 49% stake in the company will be worth around £50 million on paper. Robert Bensoussan has also stayed on as chief executive. This deal finally went through during the first week of February 2007.
Now Jimmy Choo makes a global style statement. It has more than 25 stores around the world, and also outlets in prestigious stores worldwide including Harrods and Harvey Nichols. Stores have recently opened as far afield as Japan and Thailand, and there are plans for this year to open additional stores in Las Vegas, Hong Kong, Tokyo, Seoul and Jakarta. (Editor's note: we're still waiting for one to be opened in Middlesbrough.) Fortunately for Mellon, the launch of Jimmy Choo in the US coincided with the screening of "Sex in the City", where the character Carrie Bradshaw, played by Sarah Jessica Parker, is addicted to the brand. The product range now includes handbags and sales have been increasing by 50% a year. Under Hicks Muse, a further expansion of the brand into leather accessories is in the pipeline.

BRAND MANAGER

Jimmy Choo shoes are selling for around $129, which is totally awesome for Jimmy Choo shoes.

Article

His shoes are sexy, fun, and different from other designer shoes. He uses neutral colors so you can wear his shoes with almost any outfit. They are very unique so you could wear them with skirts, pants, and dresses. They are great quality and will last for a long time. If you are looking for a new pair of shoes then H&M is the place to go.

BRAND MANAGER

Marc by Marc Jacobs
Chevron Sweater Blazer - Midnight Teal $328.00

Wool chevron stripe knit three-button sweater blazer with notched lapels, chest pocket and flap pockets. Blue piping throughout. Fully lined. Available in Midnight Teal. Imported. Wool/polyamide/mohair/viscose, cotton lining. Dry clean.

Article

This is a great coat for everyday wear. You can really dress it up for work and dress it up for dinner. Its a great coat for all ages. This coat would go GREAT with the color yellow. Its a very classy coat and a great shape for everyone. The pockets really give the coat a finished look. Check out this coat online and you can really see the detail that has gone into making this coat.

Label Overview

Jacobs introduced his namesake line in 1986 and quickly became the youngest designer ever to win the CFDA Perry Ellis Award for New Fashion Talent. Two decades and several CFDA awards (for womenswear, menswear, and accessories) later, Marc Jacobs is to America what Miuccia Prada is to Italy: the can’t-miss catwalk, the bellwether label, the mercurial designer who stuns/delights/scares the fashion world twice a year. Jacobs has a knack for sizing up the zeitgeist and then one-upping it. A master of the mash-up, his references are wide-ranging, always in flux, and often unlikely. He’s done multi-layered grunge and tight-as-a-drum ladylike. What’s next? It’s unpredictable—but you can safely assume it’ll make waves and move units. The mystique is buoyed by the use of unexpected models (Charlotte Rampling, Dakota Fanning, Posh Spice), and Juergen Teller’s vivid photo campaigns.

Source:www.nymag.com

Quote by Marc Jacobs "“I like romantic allusions to the past: what the babysitter wore, what the art teacher wore, what I wore during my experimental days in fashion when I was going to the Mudd Club and wanted to be a New Wave kid or a punk kid but was really a poseur. It's the awkwardness of posing and feeling like I was in, but I never was in. Awkwardness gives me great comfort.”

Models wear designs from the Marc Jcaobs spring/summer 2010 collection at New York Fashion Week. Marc Jacobs always has many new ideas for the upcoming seasons

Source:mbfashionweek.com

Jimmy Choo sunglasses are characterized by contemporary styling with a funky edge. These are sunglasses designed for the modern man or woman. With classic but modern styling, these sunglasses make a statement. They convey wealth and success. They exude confidence. Jimmy Choo’s line of sunglasses has a definite sense of style. His sunglasses are hip and fashionable
without being trendy. He is a designer that young celebrities adore. These sunglasses reveal your inner fashionista to the world. Jimmy Choo is a house of fashion with impeccable taste. This line of sunglasses showcases the exquisite craftsmanship that goes into each pair of glasses.

Classic elegance combined with modern lines exemplifies the aesthetic of this line of high-end sunglasses. Jimmy Choo sunglasses represent the absolute height of the fashion world. Both cool and hot, these high end designer sunglasses are highly sought after by those who care about style. When you’re wearing Jimmy Choo sunglasses, you’re telling the world you’ve arrived and the world will take notice. The beautiful lines and refined shapes of his line of sunglasses are simply gorgeous. These glasses are graceful and powerful. These exquisitely crafted Jimmy Choo designer sunglasses will be your favorite accessory and a part of your favorite ensembles. The design aesthetic is always flawless. These glasses all reflect the designer’s impeccable taste as well as creativity. If you want to wear sunglasses with style, it is time to head on over to Sunglasses Avenue. We’ve got all the top styles of sunglasses at prices that won’t hurt your wallet. Our selection of Jimmy Choo sunglasses absolutely can’t be beat; you may even find yourself buying more than one pair to start your sunglasses wardrobe. Jimmy Choo is always in style.

SOURCE:www.articlebase.com

Jimmy Choo Launches Charity Line; Limited Edition Collection will Benefit Project PEP

Tamara Mellon has rallied her pep squad to raise money for African women and children exposed to HIV.

The founder and president of Jimmy Choo unveiled a limited edition capsule collection of shoes, bags and small accessories as part of the charity Project PEP during an event at Selfridges. PEP refers to post-exposure prophylaxis, a medication that, in most cases, stops HIV from taking hold in the body if it is administered within 72 hours of exposure.

Choo plans to donate 25 percent of net sales of the PEP line to the Elton John AIDS Foundation. The money will support funding of the Simelela Rape Centre in Cape Town and allow it to remain open 24 hours a day. “So many women feel strongly about the brand — they feel they own a part of Jimmy Choo. This is a way for women to help other women. And I want them to know that for every product sold, the money will immediately release a whole bunch of PEP drugs onto the market,” said an impassioned Mellon during an interview at the Choo headquarters here.

The collection launched today in Jimmy Choo stores worldwide in addition to Saks Fifth Avenue, Neiman Marcus and Nordstrom.
Mellon said she swapped what would have been the annual cruise ad campaign for a Project PEP one, shot in New York by Terry Richardson and featuring Angela Lindvall. Prices range from $90 for the flip-flops to $995 for the large glazed canvas tote.

SOURCE:www.famespy.com